Dobal Visuals Logo

Dobal Visuals
Logo Redesign
2026

Dobal Visuals is a photography/videography brand that does work for real estate, businesses, and more. They wanted a complete redesign of their logo that opened the doors for them to expand their business to more than just a media company.

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Credit Shop

Credit Shop
Merch/Logo/Mascot
2026

Credit Shop is a store located in the Pen Centre Mall in St. Catherines, ON. They specialize in vintage & streetwear style clothing and they reached out to me asking for help designing their first ever line of in-store merch. We landed on 2 shirt designs, a logo rework, and other smaller assets for stickers. I also did a behind-the-scenes video for their and my own social media.

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Willy Hyperlegible

Typography II
Accessible Typeface
2025

For my Typography II final project, I designed an original typeface specifically aimed at improving accessibility for individuals with dyslexia. Through extensive research, I identified common typographic challenges faced by the dyslexic community and crafted a typeface that enhances readability and reduces confusion. This project reflects my commitment to inclusive design and the power of typography to make a positive impact.

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“2005”

Gibbs, Chris
Album cover/Branding
120mm x 120mm
2025

A project for a recurring client and local underground rapper named Chris G with a strict deadline. I conceptualized and designed an album cover for digital and print release, working closely with the client in the early stages. Once the album cover was settled, the client expanded the project to also include youtube videos for the release along with future work.

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“Perfect Doesn’t Exist”

Gibbs, Chris
Album cover/Branding
120mm x 120mm
2025

Collaborated with a recurring client and local underground artist, Chris G to translate strong conceptual themes into a cohesive visual identity. Through in-depth creative discussions, we refined the narrative direction and developed a cover that visually reflects the tone and message of the project. I designed custom typography specifically for this release, creating a distinctive type treatment that reinforces the album’s concept and elevates its presence across digital platforms.

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CMHA Campaign

Professional Practices x CMHA
Poster, Letterhead, Brochure, Envelope
61cm x 91cm / 216mm x 279mm / 240mm x 104mm
2025

In my final year at Niagara College, I collaborated with CMHA Niagara on their new annual appeal campaign. My role focused on all print deliverables, including a cohesive poster, letterhead, envelope, and brochure. I also ensured that the visual identity and tagline were consistent across every element, effectively communicating CMHA Niagara’s mission. This project highlights my ability to work in a group setting and create unified, impactful designs that resonate across multiple print formats.

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Summer Send Off

Unofficial Entertainment
Poster
43cm x 56cm
2025

Created a vibrant promotional poster for Unofficial Entertainment, a New York nightclub, to promote their end-of-summer event. Worked closely with the client to follow specific text guidelines and presented three design options. They chose their favorite, resulting in an eye-catching poster that perfectly captured the event’s vibe.

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Designers Who Care

Corporate Identity
Brand Visual Identity
2025

In my Corporate Identity class, I undertook a comprehensive brand development project, creating an entire brand from the ground up. This involved designing a unique logo, developing stationery elements, and ultimately crafting a comprehensive brand identity guide. The final presentation showcased a cohesive and consistent brand vision, demonstrating my ability to build a brand’s visual and strategic identity from scratch.

ManKind

Thesis
Branding strategy
2026

For my thesis, I developed the brand "Mankind," dedicated to raising awareness about men’s mental health. This comprehensive brand includes a social media campaign and pop-up shops that visit schools and colleges, aiming to engage and support young men. Through a thoughtful brand identity, I created a cohesive and impactful visual language that fosters open conversations about mental wellness.

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WILLYDESIGNSTHINGS

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@willydesignsthings | willydesignsthings@gmail.com